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LAVA Systems Welcomes Four Prestigious Value-Added Resellers to Business Partner Program

Ciara Systems Inc., Dynax Resources Inc., Oxford Associates, and Pulsar Data Systems Inc. Bring LAVA Systems' Products to Manufacturing, Distribution, and Government Clients

Toronto, ON – 1997-2-3 – LAVA Systems Inc.(TSE:LVA), developer and marketer of award-winning integrated document management, imaging, and workflow solutions, today welcomed four prestigious new resellers to their Business Partner Program--Ciara Systems Inc., Dynax Resources Inc., Oxford Associates, and Pulsar Data Systems Inc.

The Business Partner Program offers an array of services which enable resellers to sell, implement and maintain LAVA products that make document-based information available from within existing line-of-business applications like AP/AR, claims processing and manufacturing control systems.

"We're excited about the variety of information management challenges our new business partners are solving with LAVA," said Chris Kraker, manager of LAVA Systems' reseller program. "It is very satisfying to see how LAVA's ability to seamlessly link to existing applications is enabling our resellers to satisfy the complex needs of their various customers."

"What really sets LAVA Systems apart is the openness of their solutions and their adherence to industry standards," said Matt Ciaramitaro, president of Ciara Systems Inc., which is now integrating the LAVA solution with an existing JD Edwards installation for a billion-dollar energy company. "Unlike other vendor solutions that often limit growth, LAVA's flexibility means my clients can migrate and grow their systems while protecting their current investments through LAVA's ability to layer on top of existing technology."

Dan Bivona, vice president of sales for Dynax Resources Inc., said his distribution and manufacturing clients are excited about LAVA's ability to access information from the AS/400 platform. "LAVA Systems' solutions bring an unmatched level of functionality to my AS/400 clients by providing robust access to important business information from within an environment with which they are comfortable," he said.

"Our clients are revamping their sales and customer service systems to sell and service customers more effectively. Our clients in the financial services industry, in particular, are looking for a solution that will let them create a robust rules-based environment--a requirement in which LAVA excels," said Richard Eichen of Oxford Associates, who switched vendors to LAVA after an eye-opening trade show presentation. "I'm installing LAVA at a prestigious client and have a dozen other clients eager to begin the process."

"Our federal clients appreciate LAVA's ability to solve many of the important interoperability problems that exist in the federal government today," said Russ Schramm, manager of Pulsar Data Systems' Complex Systems Group. "LAVA's ability to quickly add document management, imaging, and workflow capabilities to government standard applications such as electronic forms will further assist the U.S. government with its paper reduction initiative. As a federal systems solution provider for LAVA, we are well equipped to meet the growing federal need for document and information management solutions."

LAVA Systems' Business Partner Program is one of the most innovative of its kind, offering prospective resellers four levels of participation ranging from generating initial sales referrals for LAVA Systems to complete responsibility for product sales and services, including demonstrations, installations, support, and optional licensee training. Partners can also receive a scaled discount on LAVA software based on their participation level, and gain access to co-op funds for marketing and promotional use.