OpenText™ Optimost uses analytics, experimentation, and OpenText expertise to maximize the value of your websites, mobile experiences, and campaigns.
Use our self-service platform or tap our seasoned managed services team to build a more effective marketing optimization – also known as conversion rate optimization (CRO) – program.
Create engaging, frictionless interactions to meet and exceed your marketing goals. Test and improve your personalization, geo-targeting, segmentation, design, and asset choices. Leverage actionable insights to better understand the behavior of your customers and site visitors. And address any weaknesses or areas of opportunity in the conversion funnel.
The Optimost SaaS platform gives you the ability to:
- Make your experiences more personal, and fine-tune your online audience segments and targets
- Quickly create and run experiments with our simple, easy-to-use interface
- Analyze reports based on KPIs relevant to your business
The Optimost Managed Services team helps you grow a program that maximizes returns by providing:
- Strategic plans tailored to your objectives
- Experienced technical resources
- Advanced data analytics capabilities
- Continuous training and support
Watch Optimost How to Videos
See how a fictional marketer – "Jim" – uses OpenText Optimost to optimize digital campaigns for his company "Quest Air."
Create and launch a quick test
Discover, build, and target audiences
Get results and insights