• More
Menu Search

Marketing Optimization

Optimize your online presence, and deliver more personalized, engaging and profitable digital experiences

Improve brand loyalty, conversion rates, and revenue by treating your audience as individuals. Adapt your increasingly visual and interactive websites, mobile experiences, and digital campaigns to their specific behaviors, tastes, and expectations.

Learn More

Learn More About How OpenText Can Help You

  • Overview
  • Products
  • Resource Center

Overview

We know the demands and responsibilities of marketing continue to increase, while the cost of acquiring customers is also rising. Meet the challenges and pressures of today’s digital marketing environment by running a successful marketing optimization – also known as conversion rate optimization (CRO) – program.

Optimization improves the percentage of visitors who convert into customers or perform other desired actions once they reach your website, mobile experience, or landing page. Marketing optimization can help your business:

  • Build closer relationships with your online visitors by personalizing their interactions with your brand.
  • Deepen your understanding of your prospects and customers through scientific experimentation, testing, data, and analysis.
  • Make automated product recommendations based on personal profiles, such as previous purchases, location, search queries, and more.

Creating more engaging, relevant, satisfying, and connected experiences helps you grow and retain your customer base, increase revenue and conversions, and improve the return on investment for your digital marketing efforts.

Featured Product

OpenText Optimost

OpenText™ Optimost, a comprehensive marketing optimization solution, enables marketers to deliver optimized, engaging, and personalized digital experiences that increase brand loyalty, revenue, and customer lifetime value. Features include:

  • Targeting and personalization
  • Self-service testing
  • Advanced segmentation and tracking
  • Analytics-as-a-Service
Learn More

Products

Web Optimization Products

OpenText Optimost

OpenText™ Optimost, a comprehensive marketing optimization solution, enables marketers to deliver optimized, engaging, and personalized digital experiences that increase brand loyalty, revenue, and customer lifetime value. Features include:

  • Targeting and personalization
  • Self-service testing
  • Advanced segmentation and tracking
  • Analytics-as-a-Service
Learn More

Resource Center