Retail

Increasing engagement, conversions and revenue

Retail organisations expend an enormous amount of effort implementing on-line marketing campaigns designed to attract, convert and retain customers. Getting the appropriate message to the right audience is essential. Are you attracting high value on-line visitors to your Web and mobile channels? Are you able to present contextual and engaging content to each visitor to create a 1:1 relationship? Are you achieving your goals for engagement, conversions and revenue?

OpenText's Web Experience Optimisation products give you the capabilities to optimise each phase of your on-line marketing campaign lifecycle and provide customers with a more relevant Web experience, including:

  • Email Marketing and Interaction Management: Improve customer acquisition by providing dynamic, interactive, personalised and multi-step interactions that follow your visitors across multiple channels.
  • Page Optimisation: Identify each visitor by segment and then dynamically present an optimised 1:1 user experience to maximise your on-line conversion outcomes.
  • Recommendations: Automatically match each visitor's intent with compelling content, product services through your Web, mobile and email channels to increase engagement and conversion events.
  • Search Engine Optimisation: Improve organic search engine rankings to reduce your visitor acquisition costs.
  • Social Search: Dynamically reorder site search results for each visitor to present the most engaging content to improve conversions.
  • Social Analytics: Gain deeper insight into your user's social interactions to improve customer loyalty, respond to trends faster and monetise your social investments.
  • Web Analytics: Measure the success of Web and mobile initiatives to improve on-line profitability.

Web Experience Optimisation Products

OpenText offers the following products to help organisation optimize the experience of visitors to their Web properties:

  • OpenText Web Recommendations capitalises on visitor behavior to dynamically deliver personalised recommendations and social search across all your marketing and communication channels. The self-learning and optimising capabilities have been designed to recommend content that leads to increased engagement, transactions and support call deflection.

  • OpenText Campaign Management helps deliver highly personalized content to individual recipients through online and offline touch points. From simple campaigns to more sophisticated marketing programs, it enables the easy design, execution and measurement of multipart, results-driven communications across a variety of channels.

  • OpenText Web & Social Analytics provides an enterprise class behind the firewall alternative to market leading Web and social analytics that ensures organisations that their marketing data and competitive insights are protected.
  • OpenText Semantic Navigation improves organic search engine results by dynamically creating authorative Web pages and micro-sites from your archive of Web content. Search engines crawl these virtual Web pages and sites which increases your relevance and position within the leading search engines expanding your ability to organically attract high quality visitors.