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  • Data-Driven Experiences ARE the Future

    Marci Maddox

    The Digital Experience market space today is being driven by Marketing and the CMO, however, the pendulum is likely to swing back toward the CIO and technology teams to help provide better insight into the success of digital transformation projects.

    Age of the Customer
    We have entered a digital world of consumer-centric business. Customers expect experiences that are personalized, contextual, mobile. In two words; Everywhere they need to be and Anytime they desire.

    There is no time or place tha...

  • OpenText Named Leader in Gartner’s Magic Quadrant for Web Content Management

    Marci Maddox

    Gartner’s latest Magic Quadrant for Web Content Management has now been released and OpenText is once again in the Leader’s quadrant.  For this 2015 evaluation, Gartner found that “IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission critical.”    The level of functionality within Web Content Management systems has grown; as have the number of different applications where a comprehensive WCM system is critical.   Whether an organiza...


    John Price
    NAB 2015.

    This year at NAB, OpenText is demonstrating an example of how integrated and interconnected technologies working together are able to support the Digital Media Supply Chain. OpenText Media Management is an enterprise Digital Asset Management, DAM, system that is an integral part of the core infrastructure for digital media in organizations whether video, publishing, branding, or global marketing campaigns.

    What is this "Digital Media Supply Chain"? For many of the largest compan...

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