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  • Experience Matters in Omni-Channel Commerce

    John Price

    [This article was also published in CMS Wire.]

    Experience matters in Omni-Channel Commerce, both the Customer Experience and the software ecosystem that supports a buyer’s journey from initial discovery to customer advocate.  Just as shoppers see products on display in physical stores, digital experiences have to provide relevant content and compelling interactions to convert browsing to buying. Connected consumers expect convenience and flexibility across channels whether brick and morta...

  • Forrester Names OpenText as Leader in DAM Wave Report

    John Price

    It's been two years since  Forrester last evaluated the Digital Asset Management marketplace OpenText Media Management is named as a leader in the most recent evaluation. We believe this validates all the hard work that has been done to build one of the world's premiere DAM systems.

    According to the report, "The Forrester WaveTM: Digital Asset Management for Customer Experience, Q4 2014", OpenText Media Management "offers a flexible platform with an impressive list of customer references. Accordin...

  • Enterprise World 2014 Invites you to Experience Greatness!

    Kimberly Edwards

     

    Customer Experience , as defined in Wikipedia, is the sum of all experiences a customer has with a supplier of goods and/or services over the duration of their relationship with that supplier. In today’s world, this experience can make or break a business. At OpenText we strive to provide our customers with a platform and applications that allow them to deliver great Customer Experiences to their audiences, buyers and stakeholders.  

    Enterprise World provides the perfect venue to come toget...

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