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Independent Analyst Firm’s Report Cites Open Text’s Artesia Software As Only Leader In Marketing Asset Management
“Open Text’s Artesia DAM established early MAM leadership thanks to its enterprise capabilities and marketing data management focus”
Chicago, IL - 2008-01-23 - Open Text™ Corporation (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise content management (ECM), announced today that its Artesia Digital Asset Management (DAM) solution has been cited as the standalone leader in marketing asset management software in a report by independent analyst firm Forrester Research, Inc. (NASDAQ: FORR). The report, published in January 2008 and titled The Forrester Wave™: Marketing Asset Management, Q1 2008, focuses on Brand Management, Collaboration, and Marketing Readiness. Authors of the report were analysts Lisa Bradner with Jaap Favier, Stephen Powers, Evadne Cokeh, and Jennifer Joseph.
With the proliferation of rich media content in marketing and advertising campaigns, organizations are finding it almost impossible to find suitable methods of managing it all. No longer will hard drives and shared folders do the trick – modern marketers need a scalable solution for securely maintaining rich media content and managing creative workflows for editing and distributing digital media files.
Forrester evaluated five of the leading marketing asset management (MAM) vendors across 72 criteria and according to the report Open Text’s Artesia DAM was “the only product to emerge as a leader in this Forrester Wave.” In a summary, the report adds that “Artesia DAM established early MAM leadership thanks to its enterprise capabilities and marketing data management focus.”
In terms of a user’s view of the solution, the report says, “…marketers and their IT counterparts praise Artesia for providing flexibility and ease of use on an enterprise scale.” The report goes on to say that, “Open Text is a large ECM vendor, and its product provides some high-end functionality like video editing and management that, if perhaps over-built for the needs of the average marketer, can serve the needs of the enterprise as well.”
Artesia DAM provides content-rich companies with a single point of management for all digital media files and their underlying metadata information. Regardless of the medium in which organizations work or the ultimate product produced — whether it is content for print, television, Web, or mobile devices — Artesia DAM enables users to discover, access, edit, share, reuse, distribute, and archive rich media content, using unique workflows and desktop applications of choice.
“In keeping with the increased market demand for sophisticated media management solutions within the marketing arena, we were very pleased to be among those companies asked to participate in Forrester’s Marketing Asset Management review,” said Scott Bowen, President of Artesia, The Open Text Digital Media Group. “We are extremely pleased to see that Forrester recognizes our strategic commitment, market presence, and rich feature set in providing a solution to these challenges.”
Since participating in the Forrester review, Artesia has released a major product update, Artesia DAM version 6.8, which extends configuration features, allows users to expand and refine search results, and enables far simpler third-party integration via industry standard Web services protocols.
About Artesia, The Open Text Digital Media Group
Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. For more information about Open Text, please visit: www.opentext.com
Artesia, The Open Text Digital Media Group provides leading enterprise Digital Asset Management (DAM) solutions that help companies manage their rich media content for more efficient, collaborative, consistent, and creative marketing and production workflows. For more information, go to: www.artesia.com
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
This news release may contain forward-looking statements relating to the success of any of the Company’s strategic initiatives, the Company’s growth and profitability prospects, the benefits of the Company’s products to be realized by customers, the Company’s position in the market and future opportunities therein, the deployment of Livelink and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers, demand for the Company's products and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2008. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.
Copyright © 2008 by Open Text Corporation. ARTESIA and OPEN TEXT are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.
With the proliferation of rich media content in marketing and advertising campaigns, organizations are finding it almost impossible to find suitable methods of managing it all. No longer will hard drives and shared folders do the trick – modern marketers need a scalable solution for securely maintaining rich media content and managing creative workflows for editing and distributing digital media files.
Forrester evaluated five of the leading marketing asset management (MAM) vendors across 72 criteria and according to the report Open Text’s Artesia DAM was “the only product to emerge as a leader in this Forrester Wave.” In a summary, the report adds that “Artesia DAM established early MAM leadership thanks to its enterprise capabilities and marketing data management focus.”
In terms of a user’s view of the solution, the report says, “…marketers and their IT counterparts praise Artesia for providing flexibility and ease of use on an enterprise scale.” The report goes on to say that, “Open Text is a large ECM vendor, and its product provides some high-end functionality like video editing and management that, if perhaps over-built for the needs of the average marketer, can serve the needs of the enterprise as well.”
Artesia DAM provides content-rich companies with a single point of management for all digital media files and their underlying metadata information. Regardless of the medium in which organizations work or the ultimate product produced — whether it is content for print, television, Web, or mobile devices — Artesia DAM enables users to discover, access, edit, share, reuse, distribute, and archive rich media content, using unique workflows and desktop applications of choice.
“In keeping with the increased market demand for sophisticated media management solutions within the marketing arena, we were very pleased to be among those companies asked to participate in Forrester’s Marketing Asset Management review,” said Scott Bowen, President of Artesia, The Open Text Digital Media Group. “We are extremely pleased to see that Forrester recognizes our strategic commitment, market presence, and rich feature set in providing a solution to these challenges.”
Since participating in the Forrester review, Artesia has released a major product update, Artesia DAM version 6.8, which extends configuration features, allows users to expand and refine search results, and enables far simpler third-party integration via industry standard Web services protocols.
About Artesia, The Open Text Digital Media Group
Open Text, an enterprise software company and leader in enterprise content management, helps organizations manage and gain the true value of their business content. For more information about Open Text, please visit: www.opentext.com
Artesia, The Open Text Digital Media Group provides leading enterprise Digital Asset Management (DAM) solutions that help companies manage their rich media content for more efficient, collaborative, consistent, and creative marketing and production workflows. For more information, go to: www.artesia.com
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
This news release may contain forward-looking statements relating to the success of any of the Company’s strategic initiatives, the Company’s growth and profitability prospects, the benefits of the Company’s products to be realized by customers, the Company’s position in the market and future opportunities therein, the deployment of Livelink and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers, demand for the Company's products and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2008. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.
Copyright © 2008 by Open Text Corporation. ARTESIA and OPEN TEXT are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.
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