OpenText Online Marketing Solutions provide comprehensive capabilities that are easy to use, enabling compelling experiences anytime, anywhere, on any device. And you can accomplish this with the power of a proven content management architecture, the foundation for Web experiences that are rich, social, and engaging. It’s designed to simplify the creation and management of Web sites so you can focus on the messages that matter to your visitors. OpenText Online Marketing Solutions provide a comprehensive set of online marketing capabilities that empower global organizations to “close the loop” of the entire online marketing process driving a measureable ROI and a unified customer experience.
Online Marketing solutions in short:
- Reach high value audiences with micro sites that deliver rich content and socially enabled tools
- Optimize web experiences with Semantic Navigation and sophisticated search capabilities
- Convert visitors into customers with personalized digital content that is dynamic and adaptive
- Measure Customer ROI by analyzing online activities and behavior with pre-established KPIs
- Gain deeper insight into social interactions and customer sentiments
- Monetized content through multiple communication channels and touch points
- Integrated tools that streamline the online marketing process
- Optimized search and socially- enabled capabilities to allow customers to interact with your brand
- Measureable results that map to pre- established KPIs and goals
- Be seen on social networking sites and promote interaction by delivering syndicated content
- Get analytic tools to measure customer engagement and Increase ROI
Executive Briefs
Managing Global Branding to Improve Your Marketing Relevance