Mercedes-Benz

See how Mercedes-Benz uses a web experience management solution to maintain brand consistency across properties on their Dealer Connect site.

The Challenge:

• Create a single platform for 500+ brand and dealer websites.
• Establish consistency in brand voice and technical information.
• Provide advanced technology designed to support non-technical users.

Long Story Short Solution:

OpenText Web Experience Management

The Result:

With more than 500 separate web sites within the umbrella, Mercedes-Benz uses Web Content Management to maintain brand consistency across this highly complex series of interlocking sites – all on a single platform. Over a million distinct, reusable content items, such as vehicle features and specs, parts and services information, are stored in a single content management system, shared across many sites in multiple media formats including video, sound, and photography. Streamlining approval and workflow processes and taking content development out of the hands of IT.