Behr Paint transforms its website from brochure-ware to design-ware.
About Behr:
Behr has been an industry leader in paints and stains since 1947.
The Challenge:
- Reestablish Behr as the "color authority" and create a game-changer within the industry
- Give consumers a feeling of excitement and confidence about the design and painting process
- Enable the business to maintain and evolve the story without additional IT support.
Long Story Short Solution:
OpenText Web Experience Management
The Result:
Behr transformed their website from brochure-ware into an inspiring, interactive interior design game. Website visitors are transformed from browsers into designers. The interactive paint designer entertains, engages, and builds confidence. Consumers enjoy exploring possibilities and relying on Behr to make them real.
See it at www.behr.com
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