OpenText Web & Social Analytics

Delivering insight into real-time Web and social interactions across all of your online initiatives both inside and outside the firewall

With the rise of content marketing, organizations need integrated and secure ways to measure marketing data across multiple mobile, Web, and social channels. It’s no longer an option to use the visitors on your Web site as an indicator of success for a product launch or your company’s brand equity. As a marketer, you may want to engage with key influencers in social networks and communities and draw them back to your site for campaigns and continued conversions. Or explore customer sentiment about your brand and track visitor behavior. Inside the firewall, social media initiatives could be studied to uncover the knowledge experts and key contributors in your organization.

OpenText Web & Social Analytics delivers real-time information about Web site visitors and social interaction, enabling you to optimize your online marketing initiatives by identifying actionable trends within your visitor base. It transforms data into insights, making your business more agile and responsive while helping create exceptional experiences for customers, users, and partners. As an enterprise-class “behind the firewall” alternative to Internet-only analytics solutions, OpenText Web & Social Analytics ensures that your marketing data and competitive insights are secure and completely within your corporate control.

Onsite and Secure

Some analytics tools track the visitor as they navigate to your Web property but stop when your potential customer enters the door to your secure domain. With Web & Social Analytics, registered events are connected to specific actions that you want to report and analyze – both outside and inside your firewall. You can apply click stream analytics to internal (secured) data that is not easily accessible to Internet-based analytic solutions.

Extensible and Real-Time Reporting

Capture events and have them immediately available for reporting and analysis. With minimal or no latency or lag between when the user event occurs and when it is reported, you get instant feedback on how the Web site or social application is performing.

Integrated and Accessible

OpenText Web & Social Analytics integrates with the following:

  • OpenText ECM technologies: To maintain and protect the security of marketing data and competitive insights
  • OpenText Social Communities: For out-of-the-box social analytics reports. Real-time feeds of activity happening on Twitter or Facebook can be viewed in line with activity happening on your local Web site.
  • OpenText Web Experience Management: For multi-channel Web and social analytics across your corporate Web site, extranets, or intranet applications.

OpenText Web & Social Analytics also integrates with any backend application or multiple Web properties to capture user events/reports that are specific to your business goals.