OpenText Semantic Navigation
Attract visitors to your site and drive exceptional online experiences by quickly locating meaningful and relevant content
While the amount of content online is exploding, people are less tolerant of inadequate search engines. They expect to find what they’re looking for quickly–or they’ll look elsewhere and take their business with them. OpenText Semantic Navigation enables you to convert valuable visitors into loyal customers by giving them the information they want in a natural and identifiable format.
Enable Web Site Visitors to Search For and Find Your Content
OpenText Semantic Navigation attracts customers by satisfying their need for specific information retaining their attention and increasing their stay times on your site.
Content marketing is a proven means of attracting, engaging, and converting visitors into customers, but first your content needs to be found on search engines and your site. OpenText Semantic Navigation combines content analytics with information retrieval to automatically present Web site visitors with content that is relevant to what they’re looking for in real time. It does so by analyzing and indexing the content on your Web site and applying content analysis algorithms to build a detailed semantic footprint for every page. This patented analysis uncovers related content and suggests similar content when a user searches your site. As a result, content is more relevant and users are much more likely to continue exploring your site.