OpenText Campaign Management

Improve customer experiences and campaign outcomes through automated and personalized interaction across multiple online and offline touch points

Leading organizations use OpenText Campaign Management to automatically follow up on requests for information, nurture and qualify leads, convert prospects to customers, increase customer value and retention, and win back lost customers. It delivers highly personalized content to individual recipients through online and offline touch points. From simple campaigns to sophisticated marketing programs, Open Text Campaign Management enables the easy design, execution, and measurement of multipart, results-driven communications across a variety of channels, including Web sites, portals, email, mobile devices, and direct mail pieces.

Automated Program Execution

Realize significant marketing return on investment with targeted, measurable content marketing programs. Business users can quickly and easily plan, create and deploy multi-step interactive dialogues and campaigns using a simple and intuitive graphical environment. Personalized messages are automatically triggered by specific responses or events such as online registrations or purchases, survey participation, product downloads, or customer service calls. Any sequence of communications can be pre-planned to occur automatically in response to a recipient's actions.

Personalized multi-channel customer experiences

Transform your Web sites and portals, email, print, fax, and even telephone conversations into one-to-one, automated dialogues. OpenText Campaign Management puts powerful marketing programs on virtual autopilot with an automated, event-triggered system—offering a compelling customer experience with timely and relevant communications. Gain valuable insight into your customers’ needs with two-way interactions. Coordinate your message across multiple touch-points and deliver a consistent message for a richer, more integrated and successful CRM strategy.