OpenText Web Experience Recommendations

Increase your online conversion rates, lower customer support cost, and generate more qualified leads

OpenText Web Experience Recommendations products give you the capabilities to optimize each phase of your on-line marketing campaign lifecycle and provide customers with a more relevant Web experience, based on the following features:

Making recommendations across all channels:

  • Recommending Similar Products: Automatically match each visitor's intent with compelling content, product services through your Web, mobile and email channels to increase engagement and conversion rates, along with up-sell of products
  • Popular Product Recommendations: Display the most popular products with the greatest appeal to increase conversion rates
  • AdGuide Product Recommendations: Recognize visitor’s intent expressed from a search engine query and display relevant products on landing pages; deliver SEO/SEM landing pages that can increase conversion rates
  • Forum Topic Recommendations: Identify content most relevant to the visitor, whether it is a hot topic or common knowledge that the community has developed; eliminate the need to create “stickies” that are labor intensive to maintain and irrelevant to intermediate or advanced users

Generating valuable insights:

  • Show real time analysis of products with rising popularity
  • Highlight product gaps and new revenue opportunities 
  • Help optimize promotional merchandizing efforts

Leveraging social search 

  • Dynamically reorder site search results for each visitor to present the most engaging content to improve conversions
  • Return content based on intent, offering more accurate search results than traditional keyword search
  • Reduce calls to customer service centers and increase customer satisfaction by delivering results through faceted navigation links

Support for AutoFAQ

  • Automatically generate links to FAQ content that is most relevant to the visitor’s needs and reduce clicks related content
  • Help eliminate the need for support personnel to maintain links throughout the site

Other OpenText Web Experience Recommendations components include:

  • OpenText Email Campaign Recommendations:  Displays product and content recommendations directly within your email campaigns to generate more purchases and more return visits to your website.
  • OpenText Web Landing Pages: Generates targeted landing pages based on visitor intent; create campaign-specific landing pages that match paid search keywords to deliver a user experience that is  consistent in context and rich in relevant content (such as videos, articles,  products, and more)
  • OpenText Web Search Insights: Recommends onsite, organic, and original search terms used by your community to drive user engagement, acquire higher quality traffic, decrease Pay Per Click on lower quality traffic, and improve your returns on investment in advertising.
  • OpenText Social Search for Catalogs:  Uses visitor behavior to optimize content and product recommendations across nearly all customer touch points.