Web Experience Management

    Create and deliver dynamic, targeted content-based interactions across multiple touch points

    The Web is the primary way people connect, whether it’s to share ideas, generate revenue, support customers, or reach out to citizens. To engage with your audiences on the Web, you must be able to provide relevant, current, and compelling content, along with ways to interact across multiple channels and devices.

    OpenText Web Experience Management is a comprehensive solution built for high-performance, enterprise-scalable, and transaction-oriented Web applications. You can use it to create and delivery dynamic and targeted content-based interactions across multiple touch points. Web experience is all about the customer or end user experience—for both day-to-day content authors and online audiences. OpenText Web Experience Management delivers the technology foundation that Web developers need to create advanced Web applications, as well as the usability to accommodate non technical users.

    OpenText Web Experience Management is designed for organizations that place strategic emphasis on their online channels. It’s designed to engage the capabilities of key Web content contributors and administrators, no matter what their skill level is, while providing enriched management tools for site developers and designers. Using OpenText Web Experience Management solutions, you can focus on increasing unique users, time spent on your sites, conversion rates, Search Engine Optimization, and more to capture audience attention and transform Web site visitors into loyal brand advocates—ultimately improving profitability.

    OpenText Web Experience Management Products

    OpenText Web Experience Management Create and deliver dynamic, targeted interactions across multiple geographic touch points with this comprehensive solution built for high-performance, enterprise-scalable, and transaction-oriented Web applications.
    OpenText High Performance Web Delivery Improves Web site performance, makes Web sites more scalable, and in many cases reduces costs and manual overhead through a unique, integrated combination of real-time caching and intelligent cache management capabilities.
    OpenText Semantic Navigation Combines content analytics with information retrieval to automatically present Web site visitors with content that is relevant to what they’re looking for or viewing.
    OpenText Web Experience Recommendations   Optimize each phase of your on-line marketing campaign lifecycle and provide customers with a more relevant Web experience.
    OpenText Campaign Management  Deliver highly personalized content to individual recipients through online and offline touch points—from simple campaigns to more sophisticated marketing programs—through the easy design, execution and measurement of multipart, results-driven communications across a variety of channels.
    OpenText Web & Social Analytics   Access real-time information about Web site visitors and social interaction and optimize your online initiatives by identifying actionable trends within your visitor base.
    OpenText Dynamic Portal Module  Publish content from your WEM content repository directly into portals such as OpenText Portal, Liferay, IBM WebSphere, or Oracle WebCenter