Customer Feature

Founded in 1938, Columbia Sportswear Company has grown from a small family-owned hat distributorship to one of the world's largest outerwear brands and the leading seller of skiwear in the United States. Today, Columbia Sportswear employs more than 1,800 people around the world and distributes and sells products in more than 50 countries and to over 12,000 retailers internationally.

When Columbia Sportswear Company needed a brand asset management solution, they turned to Open Text...

Benefits

• Ability to provide a full array of product content quickly and cost effectively
• Improved vendor services
• Reduced time required to service vendors
• Streamlined distribution of marketing assets
• Assurance of brand integrity maintenance

Related Links

• www.columbia.com