Customer Feature

Electronic Arts (EA) is the world's leading independent developer and publisher of interactive entertainment software for personal computers and advanced entertainment systems. Since its inception, EA has garnered more than 700 awards for outstanding software in the U.S. and Europe. EA markets its products worldwide under four brand logos and has over 33 product franchises that have reached more than a million unit sales worldwide. EA headquarters are located in Redwood City, California.

When Electronic Arts needed a digital asset management solution, they turned to Open Text...

Benefits

• A centralized repository for the company's valuable digital marketing content, including broadcast commercials, print ads and Web content
• Secure, Web-based access to all content on both a regional and a global level
• Increased support for new marketing campaigns
• Enhanced ability to reuse content
• Expected cost-savings through a reduction in production costs and elimination of expenses incurred through third-party asset distribution

Related Links

• www.ea.com