Cyberpresse User Story
Using the OpenText technology, Cyberpresse saw an increase in Search Engine Optimization (SEO) that was triggered by packaging highly relevant keywords in their dynamic topic pages – an additional side effect that was unexpected.
Cyberpresse wished to improve the user experience of its archive section, as well as render it appealing to its advertisers, which could drive online revenues. The challenge was taking millions of assets and allowing these to be navigated through more than classical means – they needed a powerful search engine.
Deployed through Cyberpresse, 3S allows visitors to smoothly navigate through current and archived content – an intuitive and relevant search experience that is enhanced by facets of semantic metadata. What’s more, 3S bundles historical and new content together to create highly relevant topic pages with content spanning over 25 years.
Cyberpresse also saw an increase in SEO that was triggered by packaging highly relevant keywords in their dynamic topic pages – an additional side effect that was unexpected.
Cyberpresse (www.cyberpresse.ca) is one of Canada’s leading news websites covering current events in Canada and around the world as well as sports, arts, business and lifestyle. Fueled by the newsrooms of the largest network of French-language newspapers in Canada, it has more than 1,835,000 unique visitors each month (comScore Media Metrix – March 2010). Cyberpresse is owned by Gesca, a subsidiary of Power Corporation of Canada specializing in newspaper publication and in news websites.