Electronic Arts User Story
EA has established a centralized repository of their valuable digital content. Users across the company are able to securely access these assets via the Web as they develop new marketing campaigns.
As the leading interactive entertainment software company in the world, Electronic Arts (EA) understands the need to control its brand globally. The company insists on a consistent look, feel, and voice when distributing its products, even within the challenges of localization. Like many companies, EA’s marketing content has traditionally been maintained in numerous systems across the enterprise, making it difficult to locate and distribute content.
Open Text Media Management
With the introduction of a media management system, EA established a centralized repository of their valuable digital content, including broadcast commercials, print ads and Web content. The launch of a new title represents a significant investment that requires a highly coordinated, global team effort. Users across the company are able to securely access these assets via the Web as they develop new marketing campaigns. Once created, this marketing content is securely distributed via the Web to regional offices and affiliates across 26 territories and 8500 employees throughout the world.
Through this enhanced ability to reuse existing content, EA has increased its Web site traffic and revenue, while experiencing significant cost savings, which based on reductions in production and distribution costs.