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Argos

Argos product offering comes to life with OpenText Media Management

Argos logo

OpenText Media Management system capabilities has enabled Argos to expand product offering, supporting the bold plans of the company.

Argos needed a new DAM system solution as the previous was very labour intensive, repetitive and maintained the focus in the traditional catalogue. We chose the OpenText Media Management solution as it provides the business with full control of its assets whilst allowing the flexibility to handle videos, images and artwork.

Andrea Millers, Digital Asset Manager at Argos

Challenge

  • Image and video are key for digital retailers and customers demand for visual information have increased
  • Need powerful asset management tool the handle an average of 7 images per product sold by Argos

Product(s)

Value

  • Provide the business with full control of its assets
  • Automated processes and reduced costs
  • Single source of content for all campaigns, videos and creative assets

About Argos

Argos is part of Sainsbury's, who acquired Home Retail Group, the previous owner of Argos and Habitat, on 2nd September 2016, creating one of the UK's leading food and non-food retailers – a multi-product, multi-channel business with fast delivery networks.