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Choice Hotels

Choice Hotels Optimizes Website for Improved eCommerce Business

Choice Hotels logo

OpenText Optimost enables company to test and streamline website capabilities for improved online performance and customer engagement

We are able to work with the Optimost professional services team on an ongoing basis. We learned how we could use our internal resources to supplement the resources that Optimost provided. We have a great collaborative relationship.

Jason Dahlin, Senior Director, Digital Commerce
Hear Jason Dahlin describe how Choice Hotels is using Optimost to leverage actionable insights to better understand the behavior of their customers and site visitors.

Challenge

  • Ensure website content is relevant and easy to find
  • Optimize visitor engagement
  • Measure the impact of website changes

Product(s)

Value

  • OpenText Optimost provides Choice Hotels with immediate and measurable ways to optimize marketing
  • Deliver greater customer engagement and increased revenue
  • Optimost Managed Services works jointly with Choice Hotels teams on testing, content and design to maximize returns

About Choice Hotels

Choice Hotels International is one of the largest and most successful lodging companies in the world. Choice currently franchises more than 6,300 hotels, representing more than 500,000 rooms, in more than 35 countries and territories. For more information on Choice Hotels, visit www.choicehotels.com