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RCI

RCI Raises Web Channel’s Share of Transaction Revenue

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OpenText™ TeamSite and OpenText™ LiveSite help RCI deliver information its members need, when they need it

With OpenText TeamSite, eight people manage 18,000 pages in 15 different languages for 20 different vacation clubs and member audiences with segmentation and personalization. That’s an absurd amount of leverage to gain from a content management platform.

Ed O’Connor, Director of Global Ecommerce and Digital Marketing at Wyndham Destination Network

Challenge

• Accelerate the launch of new sites and content
• Reduce dependency on IT and empower the business to deliver compelling, personalized member experiences
• Simplify site design, management and deployment of targeted content

Product(s)

Value

• Enables a team of eight to efficiently manage 18,000 pages across 20 site in 15 languages
• Increases member and affiliate loyalty, raising the web channel’s revenue by three percent
• Facilitates significant new revenue opportunity based around white-labeled sites
• Increases member conversion rates by three percent

About RCI

One of the largest timeshare vacation exchange companies in the world, RCI gives subscribing members access to 4,500 affiliated resorts in more than 100 countries.