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National Rail Enquiries

National Rail Enquiries Boosts Income with New Web Developments

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OpenText Optimost strengthens online services used by millions

Our websites are always changing, so we always need to test new developments to see if they are viable. It’s an ongoing process because you can never rest with optimization, and OpenText Optimost is absolutely central to this.

Keith Stephens, Web Development Manager, National Rail Enquiries

Challenge

• Increase monetary value of conversions
• Migrate away from the contact center to self-service channels
• Increase number of registered users

Product(s)

Value

• Increased desktop sales conversions by more than 13 percent and mobile conversions by 25 percent, growing revenues by 17 percent and 16 percent respectively
• Accelerated time to market of new services by cutting development time by 400 percent
• Grew customer registrations by two percent on a base of two million registered customers and followers, enabling NRE to meet one of its main KPIs

About National Rail Enquiries

Recognized as the definitive source of impartial customer information on UK rail services, National Rail Enquiries (NRE) is part of the Association of Train Operating Companies, (ATOC) which represents the UK’s 23 train operators.