Watch DAM Adoption Best Practices in this Webinar on Demand with Guest Speakers from 20th Century Fox and PBS
Companies produce more digital content across more channels than ever before. As 20th Century Fox and Public Broadcasting System (PBS) discovered, this means thousands of users, across departments and locations, who need digital media for every project—all under short timeframes and budget constraints.
Enter Digital Asset Management (DAM) to centrally manage and control digital assets across the entire enterprise. But, after spending time planning a large DAM project, how do you roll it out and get people to actually use it? Adoption is not something that just happens. You need the right planning and creativity—as well as a healthy dose of change management.
Digital innovators and DAM experts, Grace Jeng, 20th Century Fox, and Maura McKinley Tull, PBS, have successfully deployed DAM, building excitement for the system by communicating the ease of finding, sharing and using digital assets to increase productivity, deliver memorable content and improve customer experiences across channels.
They share their experiences in the webinar on demand, Driving DAM Adoption: Success Stories from Fox and PBS.
- What worked for Fox and PBS at pre-launch, during launch and post launch
- Best practices and tools, from cheat sheets to training, to increase excitement
- Effective strategies to capture user feedback and track usage for continuous improvement
- The importance of continuous communication and creative ways to succeed
20th Century Fox
Maura McKinley Tull
Senior Director, Digital Asset Management