Gain Control of the Marketing Asset Lifecycle While Maintaining Regulatory Compliance
The ongoing digital transformation across the Life Sciences sector has resulted in an explosion in the amount of rich media assets and a significant investment for organizations in acquiring, creating, managing, and using all those assets to deliver information to patients and healthcare professionals.
OpenText™ Marketing Content Management (MCM) for Life Sciences provides a comprehensive platform to manage creative teams and assets through development and delivery processes—taking digital execution to the next level. Through easy-to-deploy automation, it accelerates asset delivery, increases agility, drives innovation, improves brand consistency, and controls costs, while maintaining regulatory compliance, quality control and process harmonization.
MCM is the foundational marketing platform that enables many processes and including those highlighted above.