Create Unforgettable B2B eCommerce Experiences
In a recent survey by Forrester Research, Inc., and Internet Retailer, 46 percent of business-to-business e-commerce executives said they expect more than half of their customers to be buying online in three years1. Is your organization ready to meet the expectations of today’s digitally savvy audience?
B2C businesses have set a high bar for online experiences. To meet the challenge, leading B2B organizations are taking a cue from their consumer counterparts and bringing content, processes, and personalized communications together to create world-class customer experiences.
View the webinar on demand: 3 B2C Customer Experience Secrets Every B2B Should Know. You’ll discover how to apply B2C principles to your B2B customer experience strategy and capitalize on the impending growth of online B2B commerce.
Fill out the form to learn:
- How to incorporate and manage content and assets that satisfy the customer’s need to research and transact online, using any device
- The importance of streamlining digital marketing workflows to improve customer engagement and increase ROMI
- Creative ways to customize communications to inspire customer interactions
Principal Analyst Serving eBusiness & Channel Strategy Professionals
Forrester Research, Inc.
Global B2B Marketing Lead
1Source: InternetRetailer.com Signs point up for B2B e-commerce, November 2013