Deliver Better Brand Engagement
According to Nielsen Norman Group, the average web page visit lasts less than a minute, driving marketers to seek new ways to capture their audience’s attention by increasing their use of rich media. As one example, according to Cisco Visual Networking Index, video content accounts for nearly half of internet traffic each month.
To handle the explosion of rich media assets, leading organizations are adopting enterprise Digital Asset Management (DAM) systems. DAM solutions help you monetize your product information and ensure consistent branding in all supporting marketing campaigns and efforts, across a multitude of channels and customer experiences. DAM works through the entire creation-to-consumption workflow, centrally managing media objects and product data. The result is an enriched, media-intensive product catalog that allows workers to easily find the right content, automatically transforms media to the best format for print and web catalogs, and reaches consumers with the right content and experiences on any platform and devices they choose.
View the webinar on demand, Bring Your Product Catalog to Life with Rich Media, to discover:
- How DAM helps reduce overhead and minimize effort for the management, search, and preparation of digital media assets associated with Product Catalog Management
- Ways to effectively manage an increasing amount of digital assets and product data as new markets and distribution channels are added
- How to optimize processes to synchronize and automate digital assets and catalog creation for faster time to market, richer experiences, and higher revenues
Product Marketing Manager, Media Management
Director of Technology, Media & Telecommunications
Deloitte Consulting LLP