Open Text is a proud Silver Sponsor of what has emerged as one of the must-attend conferences in the Enterprise Content Management space: Gartner’s PCC. Since the kick off show in 2006, this conference has become a showcase for thought leadership in the content management arena – watching tomorrow’s trends yet balanced by solid real-world implementation advice for best practices hungry attendees.

The session tracks: Portals and User Experience; Content Management and Compliance; ROI, Governance and Justification; Collaboration and Innovation deliver a solid stack of recommendations and often push attendees to think beyond the bits and bytes into how software choices can affect the business they support.

What has struck us as interesting so far? (Besides the dreamy red velvet cupcakes at afternoon break….) That more than one analyst has called for technology creators and deliverers to think about the implications of their software and content management decisions. Paying attention to end-user participation rates as a measure of success, of realizing how the move into online business practices have changed the game of brand and reputation management, how governance is emerging as corporate objective that needs to be abstracted from the individual software tools people adopt and discard as their content creation needs change, how policy must shadow innovation and balance the productivity needs of content creators with best practices needed to serve corporate requirements.

It was gratifying to hear many of the Gartner presenters articulate that their session content was directly driven by the questions, concerns and anxieties voiced by their customer inquiries over the year – content is timely, current and developed to answer real-world content management issues. Also gratifying to hear Open Text positioned as a leader in the collaborative content management space – as the leading pureplay ECM vendor delivering proven and tested Content-Enabled Vertical Applications to organizations who need more than basic content services to support the needs of their global enterprise.

If you’re reading this and are at the show this week, come see us in Booth T http://agendabuilder.gartner.com/pcc4/webpages/VendorDetail.aspx?vendor=23. We’d love to have a conversation and understand your content management challenges. Tell us how you’re getting ready for Enterprise 2.0.