ECM Briefs

On Wednesday, OpenText announced delivery of its comprehensive vision for Customer Experience Management that addresses the needs of marketers and the challenges of managing major global brands. To complete this vision, the company has formed an alliance with VML, one of the world's top digital marketing agencies, bringing together the full range of OpenText Customer Experience Management technologies with VML's creative and implementation capabilities.

By joining forces, OpenText and VML give marketers a one-stop option for developing Customer Experience Management solutions spanning both the technical and the creative sides of marketing. The agreement formalizes an already strong working relationship between the two companies, one that already includes many mutual customers, encompassing business development, consulting, development, implementation, technical training and customer support. VML brings impressive credentials as a member of the WPP Group and the proven ability to bridge the worlds of marketing and technology.

"As a marketer, the only way to succeed in the face of rapid and constant change and disruption is to create deep and lasting connections to customers," said James Latham, OpenText's Chief Marketing Officer. "This requires comprehensive integration of customer information across engagement platforms, portals and mobile, together with cohesive creative concepts. This level of integration is extremely difficult to create and maintain on an ad hoc basis, but without it the customer experience is fractured. We are delivering this today."

On Innovate this week, the INFORMation Governance blog points readers to an article that distinguishes the similarities between the MoReq2010 and CMIS a standard; OpenText Executive Chairman and Chief Strategy Officer Tom Jenkins highlights his recent video interview with Sky News, Sydney; Karen Weir talks about how OpenText can help you avoid email spam; and Kim Edwards discusses how rock bands are integrating social media into the concert experience for fans.

On OpenText Metastorm's YouTube page, hear why you should attend the workshops at the OpenText Metastorm Global User Summit in November. The latest posts in the OpenText Metastorm blog also cover how to battle regulatory pressures in life sciences with BPM and ECM, and offers lessons on how to integrate Metastorm with MS Office and SharePoint.  

Finally this week, check out how OpenText quickly became the "shoe" that fit Birkenstock's digital media needs; and how Geisinger Health System uses OpenText as a single, integrated system to manage its HR, billing and insurance records, as well to digitally store all of its medical modalities, including CT scans, MRIs, nuclear medicine, general X-Rays and ultrasounds.

Watch our weekly webinars and learn something new! On Tuesday, catch Performance and Functional Improvements of Content Server 10 Update 3. This webcast begins at 4pm (GMT) and will review changes made to enhance the program. Also scheduled for Tuesday is the OpenText Webinar - Content Access for Oracle Applications. Start time for this demonstration is 6pm (GMT). See how "Content Access for Oracle® Applications fills the void by enabling single point of access to securely capture, organize, and display documents and ALL associated content in support of your business transactions, all from within your familiar ERP environment". 

An Update from the Web Solutions Group: Web Site Management 11 is on the agenda for Wednesday at 4pm (GMT). This webcast will address how "the Web is transforming and developments in the market are shifting the importance of Web within OpenText, as an agile company". It will also provide a general update on product features, bug fixes, and roadmaps. 

Stay tuned for more OpenText webinars in August!
 

In news this week, an OpenText and Deloitte sponsored report by the CMO Council on the 2011 State of Marketing was released:

"While marketers have been focused on transforming their operations and customer engagements with hosted services and digital solutions, many have actually created a grab bag of siloed point-solutions that just proliferate Random Acts of Marketing," noted Donovan Neale-May, executive director of the CMO Council. " Today's successful marketing organization is unifying its extended ecosystem, aligning more effectively with business and sales groups, and integrating campaign components to drive efficiency and more measurable outcomes," added Neale-May.

Keeping in line with organizational drive and success, OpenText posts a thought-provoking corporate video succinctly demonstrating the power of content and the potential it holds to change the world, your business and how you live your life. If you have yet to view it, watch it now and be inspired by the ways in which OpenText puts your content to work.  

On Open Text's Innovate Blog this week, Chief Strategy Officer, Tom Jenkins, participates in a podcast on how Web 3.0 technologies will improve productivity and facilitate better decision making by enabling users to find and organize content more easily; and Director of Customer Support, David Slimmon, made it personal when explaining the evolution of customer service in a new OT Online vlog.

On Conversations, Martin Sumner-Smith comments on how the majority of people outside of the ECM field do not fully comprehend the meaning of 'content'. His vlog, clarifies what it encompasses and why it matters to organizations; The Fax Solutions Blog summarizes the simplicity of sending a fax with a quick and easy step-by-step guide and in another post announces that OpenText customer Essar has replaced Fax Machines with FoIP Using RightFax Integrated with Microsoft Exchange and Avaya.

In other blogs, Metastorm reviewed five reasons why you should be utilizing BPM for regulatory submissions with overarching goals being cutting costs and increasing productivity; and Lubor Ptacek shared his competitive side when looking at gamification in the workplace, the practice of running an enterprise like a software game where points are awarded for participating in company activities, passing tests, posting blogs, closing deals, etc.

Saving money and improving business operations tend to be standard objectives across any industry. Oakland County and AGFA Healthcare achieved this and more after implementing OpenText solutions into their organizations. Oakland County selected OpenText Media Management on Demand to create central storage for its rich media assets, to reduce content retrieval time, and to better safeguard and preserve its digital media. AGFA Healthcare chose to integrate a few solutions: OpenText Communities of Practice, OpenText Content Server, and OpenText Document Management. Together these solutions met AGFA's needs in securing documents, capturing electronic signatures, and sharing information. As a result of these needs being met, AGFA also reduced wait times in its business operations and hospitals!

Mark Thursday, July 21st on your calendar and join us for an interesting webinar. From What to Why: Experience Driven Requirements that Work will show why traditional requirements gathering methods, simply asking the "what", fall short when it comes to understanding the "why". Delivering solely on the customer's request without asking questions or attempting to gain further insight may result in a solution that does not meet all of the customer's needs. Learn to use the lens of experience to dig deeper, evaluate behavior, and uncover motives. With detailed information you can provide detailed solutions, meeting and exceeding needs, resulting in a boost to your overall customer satisfaction.

This was a busy news week for OpenText! On Wednesday, the company announced it acquired Global 360 Holding Corporation, a leading provider of process and case management solutions, for approximately U.S. $260 million. The acquisition continues OpenText's expansion into the fast growing business process management (BPM) market, adding to its technology, talent, services, partner and geographical strengths, as well as giving the company important new capabilities in dynamic case management.

Global 360, like OpenText and Metastorm, is known for its BPM solutions for Microsoft customers. Global 360 is a Microsoft Gold Certified Partner and is part of the Microsoft SharePoint ISV Partner Advisory Council which provides guidance and feedback for SharePoint product strategy. Global 360 was also recently honored with two Microsoft Partner of the Year awards, including ISV Partner of the Year. The combined expertise, and mix of process and content solutions that integrate with Microsoft, continue to add to OpenText's position as a leading Microsoft partner and a key provider of solutions that support and extend SharePoint and other Microsoft offerings.

"With its strategic emphasis on content, process and dynamic case management, plus its strong Microsoft relationship, OpenText is a great fit for our customers and our team," said Steve Russell, Global 360 s Senior Vice President, Research & Development and CTO. "Customers can expect us to continue to deliver our leading solutions, plus gain even greater value through access to an expanded solutions portfolio and the support of a much larger company."

On Monday, at Microsoft's 2011 World Partner Conference (WPC) in Los Angeles, OpenText Metastorm released major new versions of the Metastorm BPM® software suite and Metastorm Smart Business Workspace, as well as new Business Performance Intelligence Dashboards. These new product enhancements help organizations successfully implement business process improvement initiatives by empowering users to become more engaged and productive. Metastorm's social collaboration tools provide businesses with a highly personalized workspace and unparalleled access to top contributors, enabling them to drive innovation and increase collaboration and improve efficiency among employees. Find out more in Metastorm's blog: Evolving the Way Work Gets Done.

Also at the WPC, OpenText announced it was named a Microsoft Global Launch Partner for SQL Server Code Name "Denali," a cloud-ready information platform now available for community review. In this announcement, OpenText also unveiled that it had been selected as a finalist for the 2011 Microsoft ISV/Software Line of Business Partner of the Year Award.

For more on these announcements, check out the following publications: The Financial Post, IT World Canada, The Record, Information Management, Information Week, and two CMS articles posted July 11th and July 13th. You can also view OpenText video highlights from WPC showcasing RightFax and OpenText Metastorm.

While OpenText was keeping the presses hot, OT employees were representing at three major events in the United States: Sunday July 10th marked the opening of the aforementioned Microsoft WPC where OpenText was a proud sponsor and exhibitor; The Purpose-Driven Speaker Series kicked off Monday July 11th in New York City where Simon Sinek's talk was well received and evident in the flurry of twitter activity praising the thought-provoking session; and lastly the first annual OpenText Global Fax Summit, featuring all things fax, took place from Tuesday July 12th-14th in Tucson, Arizona.

On OpenText's Innovate blog this week, Chief Strategy Officer Tom Jenkins shares a video montage documenting content trends and market observations from his Thought Leadership Tour in Asia and Australia; Liz Kofsky discusses the connection between records management and information governance; and Karen Weir provides an update on a Knowledge Center project currently underway to serve you better.     

On Conversations, James Latham dissects customer satisfaction measurements and scores and suggests ways in which we can improve our customers' experience such as listening then reacting. 

In other blogs this week, Lubor Ptacek addresses the "why" of the Global 360 acquisition, promoting that with the combination of "Metastorm, Global 360, and the existing TCM solutions, OpenText has one of the broadest product portfolios and one of the largest and most experienced teams in the world of BPM ".

With numerous OpenText technologies available, sometimes it's hard to choose just one! Dynegy selected multiple OT resources to streamline business processes and improve productivity. Sloan Valve took advantage of OpenText Web Site Management to put its best website forward and enhance customer experience and content management.   

Today, Monday, July 11th, marks the beginning of the Purpose-Driven Speaker Series. Simon Sinek, author of Start With Why, will lead the series off with a motivating talk on leaders and their ability to inspire others to achieve success. Follow the conversation on Twitter using #purposebiz. The next chapter in the series will take place in September with Michael Edson, Director of Web and New Media Strategy for the Smithsonian Institution, in Washington, D.C.

The 2011 Microsoft World Partner Conference (WPC) in Los Angeles also gets its start today. OpenText, a sponsor of this four day event, is also attending as an exhibitor and can be found at booth # 435. With an action-packed agenda, you can catch live keynotes and choose from hundreds of sessions to gain information on how to grow your business while making valuable contacts. Follow the conversation on Twitter using #WPC11.

The first annual OpenText Global Fax Summit gets underway tomorrow, Tuesday, July 12th, in Tucson, Arizona. The Fax Solutions Group is looking forward to a productive and informative three days! This faxing forum will cover all things "fax" including products, solutions, partners, and support and services.   

Be sure to make time for tomorrow's webinar The OpenText Extended ECM for SAP Solutions: Putting Your Content in Business. This webcast begins at 11am EDT and will be lead by Marc Diefenbruch, Director of Program Management. Click here to register.

The highly anticipated Purpose Driven Speaker Series kicks off Monday, July 11th in New York City with Simon Sinek, the author of Start with Why. Hear why and how purpose drives success and leave motivated to take action. This is your last chance to register for your complimentary seat!

In articles this week, OpenText's Jennifer McCredie spoke with 570News on the growing cloud computing trend in the corporate and consumer market. While cloud computing is not new, it is gaining popularity due to quick and easy access to content without having to store it. Deb Lavoy shared her view on the latest corporate news in a CMS Wire article but did so through a different perspective, one that she calls "the lens of purpose". Graham Pullen, Vice President Asia Pacific OpenText, took part in a ZDNet document security roundtable and cited three current disruptors in business: the cloud, mobility, and social networking.

On OpenText's Innovate Blog this week, Chief Strategy Officer Tom Jenkins recognizes that content production is outpacing regulation and creating a need for new content management strategies; Scott Bowen laments on the importance of checking the facts before publishing; and guest Content World video blogger, Sherri Taylor, gives a preview of what's to come at the Innovation Lab at Content World 2011 in Orlando.

In addition, the new OpenText Online blog went live on Innovate this week! This blog covers topics around the Knowledge Center, Communities, CSS (My Tickets), and the OpenText corporate website (www). Check out the first two posts by Karen Weir, The Blog to End All Blogs and OpenText...Drinking Our Own KoolAid.

On Conversations, Martin Sumner-Smith provides some background on the new OpenText Online blog, and Alex Benay offers further insight into the Public Service Without Borders solution. Alex also proudly points out that the new state of the art Ottawa OpenText office was on clear display when the Duke and Duchess of Cambridge passed by during the Canada Day Celebrations.

Also this week on Conversations, Jennifer McCredie uses a large Canadian bank as an example of the idea that web centricity can and will drive customer centricity; the Fax Solutions Blog clears up some dialing rule questions with a post all about the 'plus' sign; and Marci Maddox gave us a refreshing reminder that you can't believe everything you read.

In other blogs, Lubor Ptacek discusses buzz words picked up from his time at the Enterprise 2.0 conference and fills us in on the QR code obsession. He also addresses a classic chicken and egg scenario in another blog exploring whether content management is a feature of collaboration or collaboration is a feature of content management. OpenText Metastorm posted two new blogs, one focused on the transformation from IT to BT, and the other confronting the social stigma that workers face when trying to employ social BPM.

Connect, share, create, implement! Collaboration is key to any innovative project. The ability to communicate in an efficient and interactive manner facilitates productivity. This week read how Cohn&Wolfe achieved this through integrating OpenText Collaboration. The Brain Institute at the University of Utah also employed our technology solutions in order to expand brain research through collaboration.

Congratulations to everyone at OpenText for the recognition we received this week from two of the key industry analyst firms!

OpenText was named a finalist in the third annual Forrester Research Voice Of The Customer Awards. The Forrester Research Voice Of The Customer Award recognizes initiatives that help companies dramatically improve how they collect, interpret, and react to customer feedback.

OpenText was one of 10 finalists chosen from over 40 award entries. Winners and finalists for this award are selected based on five criteria: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice.

"The comprehensive, enterprise-wide "culture of the customer" initiative that OpenText has in place brings customer-centricity to the center of the company on a global basis. Our focus has been based on proactive and extensive brand, value, and experience research; the findings of which all pointed to the importance of fostering improved relationships with our customers as a key strategy for growth and competitive advantage across the organization," said James Latham, OpenText's Chief Marketing Officer.

In addition to being nominated for Forrester's prestigious award, OpenText Metastorm was positioned as a leader in the 2011 IDC MarketScape report on Business Process (BP) Platforms. This IDC study uses the IDC MarketScape model to assess the capabilities of vendors to support midrange to complex process improvement scenarios using business process management software.

"With any technology purchase, the ability to deliver results on time, on budget, and in scope is the marker of a good decision. To achieve those results using a BP platform means that enterprises need to take into account how well the software will support the business process, rules that govern the process, the ability to interoperate with third-party applications and systems to consume and deliver data in support of the process, and the strength of the overall architecture to maximize agility and reusability," said Maureen Fleming, program vice president, Business Process Management and Middleware Research programs.

On OpenText's Innovate blog this week, Chief Strategy Officer Tom Jenkins discusses how ECM 2.0 can help you leverage the cloud for more than just apps; Lubor Ptacek recaps his conversations with The Globe & Mail regarding semantic search; and Maureen Gallagher talks about social monitoring tools and the data they can provide.

On Conversations, Joyce Hostyn discusses the value of stories and her experiences from speaking at the PAB2011 conference in Ottawa. Also, read the latest post from the Fax Solutions Team, which discusses how a global manufacturing organization in Ohio is using RightFax to replace all their traditional fax machines, analog phone lines, as well as the toner, paper and maintenance costs that went with them.

Looking for something to do this weekend? Tune in on Sunday, July 3rd at 6:30 pm ET, to watch a recent CTV Province Wide interview with OpenText Chairman Tom Jenkins.

Also, don't forget to register for the first speaking event in the Purpose-Driven Speaker series with Author Simon Sinek, which occurs in New York on July 11th. For updates on future events that are part of this speaker series, please join the mailing list and follow the speaker series on Facebook, as well as on Twitter using this hash tag: #purposebiz

It's amazing how OpenText is helping organizations around the world! This week, read how the Metropolitan Washington Council of Governments integrated OpenText's solutions to increase productivity and improve inefficiencies caused by their workflow processes. Also, check out how Lone Star College System - the largest educational institution in Houston, Texas - improved its online user experience with OpenText.

WEBINARS:

Wednesday, June, 29th our webinar The Efficient Way to Really Reach Your Customers will focus on the goal of not just knowing your customers but connecting with them. Attendees will learn why personalizing information is ideal and how they can achieve this in a cost effective manner. OpenText StreamServe will be showcased for its accomplishment of assisting over 5,000 organizations worldwide in improving their customer-business relations. 

Our other Wednesday webinar will offer an overview of the newest OpenText ECM Suite Engagement product, OpenText Web and Social Analytics. This introduction will cover the "what", "how", "where", and "why" of the new addition.

Thursday's webinar, OpenText WebReports: Next Generation in Action, will look at what has become possible with the next generation WebReports processing engine. Updated functionality will be reviewed and demonstrations on how to solve technical problems will be provided. See why WebReports is a top selling module for OpenText Content Server!

On Monday, OpenText announced the next major release of OpenText Social Workplace, a fully integrated social collaboration environment designed to help purpose-driven teams assemble, stay connected, and achieve breakthrough results. OpenText Social Workplace is a new kind of people-centric enterprise application that works through either SaaS or on-premise deployment. It helps cross-functional teams form quickly and collaborate effectively with minimal training or technical support. The latest release has a number of new features including optional integration with OpenText ECM Suite 2010 for comprehensive records management and governance, chat, and important additions to the wiki editor, among other enhancements. 

The announcement was made at the Enterprise 2.0 Conference in Boston. During a keynote presentation, Tyler Knowlton, of the Department of Foreign Affairs and International Trade for Canada (DFAIT), showcased how Social Workplace is helping the G-20 improve collaboration among delegates from member countries around the world.

Also at the conference, OpenText announced the Prize for Purpose-Driven Business, a contest to recognize organizations that are effectively dedicated to a purpose. See Deb Lavoy discuss the Purpose-Driven Speaker Series and the prize in this video recorded from Enterprise 2.0. Please register for the first speaking event in this series with Author Simon Sinek, which occurs in New York on July 11th. For updates on this speaker series, please join the mailing list and follow the speaker series on Facebook.

Be sure to listen to James Latham's latest podcast, which provides an overview of what it means for an organization to be purpose-driven and how social media technologies can help teams to be more effective as a result.

On Innovate this week, Jeremy Barnes brings back Laurie Powers, from our Learning Services team, for a second guest post on the Content World blog. Here, she discusses the value of attending the training program at Content World 2011. Earlier in the week, guest blogger Todd Partridge, GM of eDOCS and Legal Solutions at OpenText, offered eDOCS customers a preview of what they can expect to see at Content World 2011.

On Conversations, Deb Lavoy shares notes from her keynote with Tyler Knowlton of the Canadian DFAIT; the Fax Solutions team questions whether public sector fax processes are secure, and describes how to use OCR from RightFax; and Joyce Hostyn discusses how important listening is to collaboration.

Want to hear about how OpenText's solutions are benefiting companies worldwide? Listen to this audio case study in which Randall Peterson, Vice President of Information Technology, discusses how Open Text ECM Suite for SAP Solutions enhances key business processes at World Kitchen. Also, hear how Hyatt Hotels deployed OpenText to keep up the customer service that it is known for.