Timberland is a global leader in designing, engineering and marketing premium-quality footwear to outdoors-loving consumers. Under the guise of many brands, including Timberland PRO® and Mountain Athletics®, Timberland has offices in North America, the United Kingdom and Asia.

Before Open Text Media Management (formerly Artesia) was introduced, Timberland had no standardized process for storing digital assets. Images were stored on DVDs and shared drives and would eventually become archived by year. There were obvious shortcomings to this type of storage system, particularly with usage rights. With the old system of filing, there was no way to connect the usage rights and other image information with the actual image itself; externally this information is difficult to track down. Also, images on CD or DVD had a tendency to be misplaced, and it was difficult to control global consistency of those images.

It was important to Timberland that the solution selected was compatible with Mac and PC and also that archiving images could be accomplished. It was also critical that the images would be searchable via keyword. After reviewing several systems, Open Text Media Management was chosen because it met the requirements not only of marketing, but of the broader enterprise. Different file types such as logos, videos, layouts, concept designs, and assets could be uploaded in bulk form from the asset management repository. Additionally, the system is centralized in a secure repository for global use and user privileges, release dates, usage rights and restrictions can all be controlled by Timberland based on the assignment of roles and asset groups.

Timberland is impressed by several features of the media management solution: a centralized digital media repository, which they branded Gear Box, provides a visual snapshot of recent projects and photography, which minimizes the chance of teams in different regions duplicating projects. Also, the image conversion and contact sheet creation features are available in three custom one-step downloads, which eliminates the need for proprietary image software for each desktop. When asked what Timberland users like most about the Open Text system, Victoria Dimou, the Creative Director and Art and Copy Group at Timberland, responded, "One-touch, one-click downloads. Quick keyword search. Contact Sheet. Simple navigations. Sets and Collections. All over the Internet."

The Open Text Media Management system has improved productivity and collaboration across the entire enterprise. The system saves time because the images in Gear Box are available immediately. Ravi Vyapuri, IT Application Architect at Timberland concludes, "Now that the media management library is in place, it's really a huge museum of all of our products. We weren't able to store all of these physical assets in a room for people to look at, but now we have a place where people can see the evolution of our products over the years. And that creates a story of our past, and the promise of a future."

For the full story of Timberland's implementation, please read the success story here: http://www.opentext.com/download/livelinkdownload.html?path=/corporate/customer/casestudy/timberland-0909-en.pdf