Global
France
Germany
Japan
Open Text customer MTS Allstream, one of Canada's leading national communication solutions companies, is not only harnessing the power of social media - It's doing it in more than one language.
Craig Brown, Senior Manager, Core Data Services, and Jeff Gluck, Senior Manager, Marketing Communications, share with iMedia Connection how MTS Allstream has used social media in French and English to build customer loyalty, bridge internal silos and elevate brand awareness.
Visit here to read the full article, complete with lessons learned.
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