ECM Briefs

« Hydro-Québec: Achieving the Ultimate Intranet with Open Text | Main | Speaking the Language(s) of Social Media: MTS Allstream and Bilingual Social Media »

BEHR.com Paints the Ultimate "Do-it-Yourself" Web Experience

It's the classic conundrum: You want to liven up a room with a new color but you don't want to hire an expensive designer and you don't want to create walls so bright that satellites can pinpoint them from orbit.

This is where BEHR.com comes in.

BEHR, using Vignette Content Management from Open Text, has created a dynamic Web site that ensures a successful do-it-yourself painting experience. Visitors to the site have a vast array of tools to help them pick, compare and test-drive colors. The Virtual Color Center is a cornucopia of colors, bundled into handy groups and variations. The Inspiration Center displays brainstorm-inducing pictures while our personal favorite, Paint Your Place, lets you upload pictures of your space for virtual painting.

While the site offers quite a view for its visitors, behind the scenes the Open Text-powered site is putting content control straight into the hands of the people who need it. As Marc Webb, Director of eBusiness for BEHR Process Corporation says: "Vignette Content Management enabled us to minimize IT involvement in Web site updates, putting the ownership of BEHR.com directly into the hands of the eBusiness and marketing professionals that drive our online initiatives."

Interested in learning more? Read the press release or visit the Open Text Web Content Management Solutions Web site.


TrackBack

TrackBack URL for this entry:
http://mucw357.opentext.net/MT/mt-tb.cgi/288