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October 2009 Archives

October 27, 2009

Speaking the Language(s) of Social Media: MTS Allstream and Bilingual Social Media


Open Text customer MTS Allstream, one of Canada's leading national communication solutions companies, is not only harnessing the power of social media - It's doing it in more than one language.

Craig Brown, Senior Manager, Core Data Services, and Jeff Gluck, Senior Manager, Marketing Communications, share with iMedia Connection how MTS Allstream has used social media in French and English to build customer loyalty, bridge internal silos and elevate brand awareness.

Visit here to read the full article, complete with lessons learned.


October 20, 2009

BEHR.com Paints the Ultimate "Do-it-Yourself" Web Experience

It's the classic conundrum: You want to liven up a room with a new color but you don't want to hire an expensive designer and you don't want to create walls so bright that satellites can pinpoint them from orbit.

This is where BEHR.com comes in.

BEHR, using Vignette Content Management from Open Text, has created a dynamic Web site that ensures a successful do-it-yourself painting experience. Visitors to the site have a vast array of tools to help them pick, compare and test-drive colors. The Virtual Color Center is a cornucopia of colors, bundled into handy groups and variations. The Inspiration Center displays brainstorm-inducing pictures while our personal favorite, Paint Your Place, lets you upload pictures of your space for virtual painting.

While the site offers quite a view for its visitors, behind the scenes the Open Text-powered site is putting content control straight into the hands of the people who need it. As Marc Webb, Director of eBusiness for BEHR Process Corporation says: "Vignette Content Management enabled us to minimize IT involvement in Web site updates, putting the ownership of BEHR.com directly into the hands of the eBusiness and marketing professionals that drive our online initiatives."

Interested in learning more? Read the press release or visit the Open Text Web Content Management Solutions Web site.


October 13, 2009

Hydro-Québec: Achieving the Ultimate Intranet with Open Text

Hydro-Québec generates, transmits and distributes electricity, mainly from renewable energy sources, in particular hydroelectricity. It also conducts research in energy-related fields and takes an active interest in energy efficiency. With over 20,000 employees spread across four divisions, Hydro-Québec had difficulty managing their complex intranet structure to communicate and share relevant information with and among their staff.

Hydro-Québec was an active user of Open Text Content Server to manage enterprise content, however with eight Content Server instances and several in-house Web applications that supported over 300 sites, 200,000 active documents, and 35 news bulletins; it was becoming increasingly difficult for employees to access relevant information. Stéphane Ritchot, IT Solution Designer at Hydro-Quebec, was integral in the decision to add Open Text Web Solutions to their Content Server environment to make structured and unstructured content more accessible through a dynamic and contextual environment.

The powerful combination of Content Server with Web Solutions authoring capabilities helped Hydro-Québec improve the ROI their existing implementation by expanding document access throughout their organization using a simple Web interface. Employees are now able to easily retrieve company knowledge created by over 12,000 content contributors, while Hydro-Québec still ensures their compliance needs are being met with secure links to documents used across various Web properties.

Hear Stéphane discuss the "ultimate intranet"
at Hydro-Québec on Thursday, October 15th at 2:00pm with an interactive case study presentation.

And don't miss Stéphane's session at Content World on Thursday, October 29th at 2:40pm.


October 7, 2009

What Records Managers Need to Know About Enterprise 2.0

What do records managers need to know about Enterprise 2.0? Well, that question was answered during a presentation at the Records Management Association of Australasia (RMAA) Convention on September 22, 2009. The presentation, titled "Candy and Aspirin: The Precarious Balance between Personal Creativity and Corporate Compliance" by our own Dan Larocque, highlighted emerging trends within the government and commercial sector as both sectors have adopted real-time and collaborative communication platforms.

These platforms often originated in the personal productivity realm and can include newer content vehicles, such as blogs, wikis, forums, chats and social networking sites. The presentation discussed current challenges in records management, how Records Managers are crucial to the Enterprise 2.0 and why this system matters within the public sector.

This presentation affirmed that the new wave of electronic business communication is on the horizon and ignoring this could be very risky. This session provided insight of how such tools have been used to successfully connect people, content and business processes in distributed and decentralized environments. The risk of using such tools in an unsanctioned and unmanaged fashion is also discussed. Enterprise 2.0 and its possible implications for legal/FOIA/ATIP discovery, records capture and corporate memory preservation are better understood at the end of the session.

If you weren't able to catch the session, please enjoy the video footage of the presentation below, and it should help to answer many Enterprise 2.0 questions.

Part 1:

Part 2:

Part 3:


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