Weekly Recap: April 25th - April 29th, 2011
On Tuesday, OpenText announced a series of enhancements to the rich media handling capabilities of its Web Experience Management offering, giving marketers new tools for captivating global audiences with visually appealing content and dynamic, interactive experiences across the Web and mobile devices. The new platform also includes new enhancements for optimizing visitors' Web experiences.
According to Gartner, by 2013, 80 percent of businesses will support a workforce using tablets. Apple's iPad is just the first of what promises to be a huge wave of tablets focused on content consumption. In response, corporate public Web sites will need to morph into various customer-driven, context-aware online centers of rich content that allows people to consume and engage with organizations through different channels, applications and devices.
"The way forward for corporate websites is clearly much different than it has been over the past few years, with much more use of video and interactive personalized ways of consuming content along with better support for mobile devices," said James Latham, Chief Marketing Officer, OpenText. "With this release of Web Experience Management, we are continuing to deliver the robust Web marketing tools our customers need to make this happen."
In other news, OpenText announced its third quarter fiscal 2011 financial results on Wednesday, April 27th. Details on the company's performance can be found in the press release here.
In his blog this week, Chief Strategy Officer Tom Jenkins discusses the emerging content "mega trends" from his travels across Europe and Asia. Make sure to check out the video of Tom's travels included in this post!
Also in OpenText's blogs, Martin Sumner-Smith discusses the push/pull effects of social media and Marci Maddox shares "why the customer experience is all about ME."
Two new customer testimonials were made available this week! See how Hatch used OpenText's solutions to promote social interaction and collaboration between its 8,700 global employees...and read up on how OpenText helps reduce physical paper storage, eliminate duplication, provide management reporting, and streamline end-to-end "invoice-to-settle" process times for the Derbyshire County Council.
As a reminder, the Canada 3.0 2011 Digital Media Forum is being held in Stratford, Ontario next Monday through Wednesday, May 2-4. In addition to being a platinum sponsor and having several executive keynote sessions at the event, OpenText will be providing a social networking platform to connect attendees and presenters before, during and after the conference. Several OpenText representatives will also be reporting from the conference via their personal blogs, as well as on Twitter and Facebook.
For more information about the conference, please review OpenText's recent press release and the Canada 3.0 web site. To read live updates from the conference via Twitter, please follow the hash tag #cda30.