With so many forms of media moving through the digital realm it’s hard to keep track of every item coming down the pipe. Media and consumer products companies are dealing with the influx of branding assets that come with each e-mail and marketing campaign; broadcast companies are making TV shows available online for viewers to watch; podcasts available online can be downloaded to your desktop; not to mention the latest craze of uploading personal videos to be viewed on the Web – all of this digital content has to go and be managed somewhere – but where? How are these companies managing the explosion of rich media?

Many organizations have turned to Digital Asset Management (DAM) systems to manage it all more efficiently. Both broadcast companies and enterprises in a diverse set of industries are finding that these systems offer substantial return on investment. It some cases, a DAM system is a must have, not a nice to have.

However making sure you get maximum value from a DAM does not just happen by chance. In this whitepaper entitled Digital Asset Management (DAM) Solutions: Measuring and Realizing ROI we delve into many of the areas where ROI has the potential to be demonstrated for a DAM implementation and offer up tips that will help ensure that ROI is realized in the shortest time possible.

Here are a few points pulled from the article to consider:

• Identify the greatest pain points in order to bring greater value to initial users, drive adoption, and see an earlier ROI.
• Create a steering committee with representatives from all key business owners to identify high value assets and pain points.
• Invest in training to speed time to ROI. Even though the system is user-friendly and will ultimately deliver greater efficiencies, early frustrations by end-users could result in slower adoption.
• Don’t underestimate change management and the impact DAM will have in changing established workflows.
• Think enterprise, but start tactically at the department level to build momentum and establish common components such as vocabulary and metadata.
• Develop a communication plan to keep end-users interested and informed. This will also help to spread the word as you expand access to the system.

Other resources we’ve compiled on digital asset management:

• A series of Web seminars to help you learn more about DAM and what it can do for such industries as marketing and advertising media, broadband and broadcast media; and published media
• A whitepaper that will give you the essential characteristics of enterprise digital asset management