OpenText's Global Brand Management Solution Helps Companies Deliver a Consistent Brand Worldwide
OpenText™ (NASDAQ: OTEX, TSX: OTC) today announced OpenText Global Brand Management, a new solution that empowers marketing professionals by giving them the tools to deliver a compelling and consistent brand presence across multiple channels worldwide. Global Brand Management is the latest in a series of customer experience management solutions OpenText has introduced since last year.
The company also announced the release of OpenText Media Management 7.1, an integral part of Global Brand Management. This new release provides extended integration and collaboration with internal and external users, processes and technology. Global Brand Management and OpenText Media Management 7.1 will be on display at the National Association of Broadcasters (NAB) Show 2012, booth #SL8620, taking place April 14-19 in Las Vegas. OpenText will also host two information sessions on digital asset management at the conference.
OpenText's Global Brand Management solution allows an entire organization to produce, use, and publish digital media and automate the associated processes. The solution provides enterprise-wide workflow to improve productivity and enrich user experience with faceted and expert search, enabling users to drill down and find assets more quickly. It also offers the opportunity to create new digital assets in the form of subclips from a video, and extend integration and collaboration with internal and external users, processes and applications.
"The OpenText Global Brand Management Solution is focused on helping companies increase the value of their brand, a concern for Chief Marketing Officers everywhere," said James Latham, Chief Marketing Officer at OpenText. "Global Brand Management provides transparency and secure access to all digital marketing content, helping to increase productivity, integration and performance, while significantly contributing to better ROI and lower total cost of ownership, and ultimately a rich and engaging customer experience."
OpenText Media Management 7.1 defines workflow-driven digital asset management which leads to greater productivity through a secure, scalable ecosystem, while delivering consistent branding from rich media creation to multi-channel, multi-platform distribution.
"The OpenText Media Management platform has absolutely been a worthwhile investment as it provides greater flexibility, ease-of-use, and improves productivity throughout the enterprise," said Donna Bible, Digital Asset Administrator, Rosetta Stone, Inc. "With Media Management, we can readily find existing content, while the enterprise system enables content sharing across departments. As a consequence, we literally cut our stock purchasing budget by half in the first year."
Media Management 7.1 can also be integrated with OpenText's recently announced Managed File Transfer solution, which offers patent-pending technology which can be used to move very large media files in a fast and secure way with full audit trails, both inside the organization and to partners and customers. File transfers that in the past took hours can now be completed in minutes, saving marketers' time and improving productivity.
OpenText Global Brand Management and OpenText Media Management 7.1 are scheduled for release in May.
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Podcast: Global Brand Management Takes Center Stage at NAB
Guy Hellier and John Price from the OpenText Customer Experience Management team discuss the challenges the content shift presents for global brand management and preview the OpenText presence at NAB. Download and listen here.
Follow OpenText on Twitter @opentext and on Facebook at http://www.facebook.com/opentext.
OpenText, a global ECM leader, helps organizations manage and gain the true value of their business content. OpenText brings two decades of expertise supporting 100 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts™ to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Copyright © 2012 by OpenText Corporation. OPENTEXT, OPENTEXT GLOBAL BRAND MANAGEMENT and OPENTEXT MEDIA MANAGEMENT 7.1 are trademarks or registered trademarks of OpenText Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of OpenText Corporation or other respective owners.
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