Behr

Behr User Story

Using Web Experience Management from OpenText, Behr has evolved its online presence from a static HTML site to a cinematic experience designed for homeowners and do-it-yourselfers alike.

Challenge

  • Completely refresh the customer-facing internet site, formerly a mainly static HTML site
  • Depict a look and feel of a fashion and decorating magazine
  • Empower the business and design users to update content on the new Web site without the need for IT intervention
  • Reestablish Behr as the “color authority” and create a game-changer within the industry

Value

Visitors to the Behr site (www.behr.com) have a vast array of tools to help them pick, compare and test-drive colors. Features include a Virtual Color Center that replicates BEHR color centers found in The Home Depot stores, an Inspiration Gallery with wide-format, magazine-quality images to spark ideas and an online Workbook where users can save and track their home projects and color choices.

Web Content Management provides advanced rich media management capabilities and a high-performance foundation for Behr.com, enabling deep interactivity and an easier, immersive Web site experience. Behind the scenes, WCM enables Behr to minimize IT involvement in Web site updates, putting the ownership of Behr.com directly into the hands of the eBusiness and marketing professionals who drive its online initiatives.

About

Behr is a manufacturer of interior and exterior residential paint, founded in 1947 by Otho Behr Jr. It is known for their extensive range of available colors (over 1800 colors are represented in their paint swatches and samples with over 4000 colors available overall). The company is based in Santa Ana, California. For more information, visit: www.behr.com