Global
France
Germany
JapanMarket Research & Product Ideas
Accurately identifying product requirements, predicting the likely success of a new product, or calculating the results of modifying or retiring a portfolio component are essential to generating and sustaining competitive advantage.
Through effective market research and management of product idea processes, insurance providers can reduce costs and increase agility. With timely access to accurate information about the market, customers, and the product portfolio, knowledge workers and product managers can uncover trends, assess risk, accurately reflect customer demands in their offerings, and accelerate overall product development cycles.
Enterprise Content Management (ECM) solutions from Open Text for market research and product ideas deliver this functionality with the following components:
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Meet your Business Goals
Increase revenue
Develop new markets
Improve customer retention and loyalty
Increase transparency & accountability
Improve decision support
Key Performance Indicators
More product candidates
Percent of premium from new products
Time to market better documentation
