Global
France
Germany
JapanMarketing & Customer Research
Market and customer research is used to identify potential new product offerings. This process includes the collection and analysis of information that is relevant to product development, such as demographical data, customer information, legal trends, and risk distribution. This information allows your organization to define strategic market and customer segments, appropriate products, and the optimization of these products. It also allows your organization to identify risks and provide insight into the risk interdependencies; thisallows for precise risk evaluation and accurate pricing.
Enterprise Content Management (ECM) solutions from Open Text for marketing and customer research deliver this functionality with the following components:
Software: Document Management, Knowledge Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Meet your Business Goals
Increase revenue by developing new markets & service offerings
Reduce administration
Improve business processes
Key Performance Indicators
Lead times in product development
Time to market
