Global
France
Germany
JapanMarketing Planning & Execution
The rigorous requirements of marketing planning span processes from anticipating demand, through evaluating capacity, to logistics and delivery. Ensuring a streamlined and efficient production process linked with marketing allows oil facilities to maximize throughput and revenue.
Open Text solutions for marketing planning and execution deliver this functionality with the following components:
Software: Knowledge Management, Program Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Meet your Business Goals
GOAL: Increase profitability
KPI: Improved throughput and margins, demonstrable reduction in risk exposure
GOAL: Reduce costs
KPI: Increased margins
GOAL: Clearer overview of portfolio performance
KPI: Reduction by 20% in average time to resolve incidents, issues, and inquiries
GOAL: Improve customer service
KPI: Customer satisfaction ratings
