Global
France
Germany
JapanMarketing & Campaign Management
Developing and executing marketing campaigns efficiently requires that you have control over creative content so that you can easily store, access, and reuse your creative and marketing materials. Ideally, campaign managers have all creative content stored in a central repository for easy access, reuse, and distribution.
ECM solutions from Open Text provide these capabilities to ensure you run an effective and efficient marketing campaign. Open Text’s digital asset management solution provides a single access point for all your rich digital media and its underlying metadata information throughout the extended enterprise. This means you can easily access, share, reuse, distribute and archive all types of digital content. By centrally storing and providing easy access to your digital assets, you extend their value by allowing them to be quickly repurposed, which streamlines processes and saves money.
Software: Artesia Digital Asset Management, Document Management,
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Meet your Business Goals
GOAL: Increase revenue
KPI: Higher percentage of revenue growth for existing & new customers
GOAL: Plan and manage campaigns efficiently
KPI: Lower campaign-to-event cost/revenue ratio
GOAL: Improve market share
KPI: Less customer churn and increased market percentage of new customers
