Manufacturing

Manufacturing

Product Marketing

Open Text solutions enable the effective collaboration and information access needed for product marketing by supporting electronic collaboration in teams through a range of different interfaces according to the needs of an application or the preferences of team members. In this way project teams can work together more effectively, whether they work from one location or are widely distributed, thereby reducing cycle times and improving the quality and timeliness of decisions made under tight time pressures. The Open Text solutions include or integrate with online meeting and calendaring capabilities to ensure that team meetings are effectively prepared, scheduled, and conducted, and that meeting decisions and action items are carried out. Open Text Enterprise Content Management (ECM) solutions also allow you to automate collaborative processes, ensuring that procedures are properly followed every time while also enabling innovation and team work.

ECM solutions from Open Text for Product Marketing deliver this functionality with the following components:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.

Meet your Business Goals

Improve corporate understanding of competitors' strengths and weaknesses

Respond quickly to market opportunities

Reduce costs of marketing events and campaigns while increasing their effectiveness

Launch products more effectively

Key Performance Indicators

Improved sales win/loss ratios

Improved quality of leads produced from events and campaigns

Reduced cost of events and campaigns

Increased revenue from new products

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