Brand Asset Management

Enterprise Content Management (ECM) solutions for Brand Asset Management allow Marketing, Creative Services, Advertising and anyone else who touches the brand content, to access and collaborate around a central database of pre-approved digital brand assets (logos, tag-lines, images, brand guidelines) to ensure ongoing brand integrity.

Open Text ECM solutions for Brand Asset Management deliver this functionality with the following components:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.

 
 

Meet your Business Goals

GOAL: Increase collaboration and control over your valuable corporate identity, advertising campaigns and field marketing materials internally and with channel partners  
KPI: Increased customer loyalty & recognition

GOAL: Accelerate the approval process, and get materials out in the market faster by collaborating in real time
KPI: Decreased Marketing & Advertising costs

 

 

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