Marketing
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Open Text Solutions for Marketing: Business Benefits
Customer Feature
"Using Artesia DAM allows us to quickly and efficiently manipulate the huge amounts of digital feeds that result from MLB game coverage...The technology is robust enough to provide us with expanded editing and archiving tools under one user interface... "
Justin Shaffer
VP and Chief Architect
MLB.com
Open Text solutions for Marketing transform your enterprise information into corporate intelligence. Our solutions help you strategically manage your brand, launch new products, plan and execute campaigns, gather and disseminate competitive intelligence, and create and publish corporate communications supporting marketing and public relations activities. Open Text solutions can even help you manage your entire Web site.
With Open Text solutions for Sales & Marketing, you can benefit from:
Improved Brand Awareness - enhance and protect your brand by managing the processes for creation, production and licensing of your rich-media, digital assets
Enhanced Sales Effectiveness - ensure the readiness of your sales organization through effective collaboration around planning and launching new products, events and campaigns
Expanded Corporate Communications - increase the reach of your messages by managing the entire process of creating, reviewing, approving and publishing content to your customer-facing Web sites
Resources
In order to succeed, companies need to know how to use the information that exists within and around their organizations to deliver better productivity and achieve competitive advantage.
The key questions to be asked are: How do they assess the return on investment (ROI)? How do they incorporate compliance and corporate governance into their daily business operations?
