Marketing

Sales and Marketing

Brand Asset Management

Business Goals

  • Easily find past campaigns

  • Eliminate cost and time spent re-shooting photos you already own

  • Ensure that you have the rights to the images you are using

  • Speed up processes by conducting review and approvals in real time—no more creating duplicates, shipping, and waiting for feedback

Brand asset management solutions allow Marketing, Creative Services, Advertising, and Promotions to collaborate around a central database of pre-approved digital brand assets (logos, photos, video, text, audio, animation, and completed campaigns) to leverage past work when creating new marketing initiatives. In addition, a brand asset management solution allows you to interface with the many groups that touch a campaign. By doing this in real time, you shorten the approval process and get your materials working out in the market sooner.

Open Text solutions deliver this functionality with the following components:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.

Key Performance Indicators

Control over, collaboration around and reuse of the digital media elements used in marketing campaigns

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