Birkenstock Success Story

Birkenstock Finds the Shoe that Fits Their Digital Media Needs

OpenText Media Management On Demand provides the right solution to manage marketing assets

"Having this tool in place to make our marketing assets easily accessible really frees up our time to work on more value-added tasks such as consumer advertising, campaigns, branding, trade shows, and of course generating assets and templates. Without this solution, we would need another full-time employee simply to manage all of our assets and respond to these requests."

— Christina Piazza, Marketing Manager, Birkenstock USA

Challenge

• Monitoring and managing digital asset distribution requiring too much time and effort
• Time delays interfering with business
• Diverse user base with varying technical skills

Solution

• OpenText Media Management On Demand

Value

• Increased efficiency
• Improved brand consistency
• Significant time savings leading to headcount re-allocation

About the Organization

Birkenstock USA is responsible for importing, warehousing, and distributing the Birkenstock line of footwear manufactured in Germany and selling it to retailers across the US.

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