Pabst Brewing Company Success Story

Universal Access to Current Marketing Assets Helps Propel Iconic Brewery

Pabst Brewing Co. deploys OpenText Media Management On Demand to efficiently manage and distribute marketing materials.

“We’ve seen some great early results using the OpenText solution. Our sales reps and outside distributors are now able to stay current with new marketing assets that help them better sell to our retailers and end consumers. We’re able to be far more efficient and cost effective when managing assets and can ensure that the right brand standards are consistently maintained across our organization.”

— Sanjiv Gajiwala, Director of Marketing Services, Pabst Brewing Company

Challenge

• Costly and time-consuming delivery of marketing assets
• Inability to effectively manage marketing collateral
• Difficulty maintaining brand standards

Solution

• OpenText Media Management On Demand

Value

• Universal access to marketing assets
• More cost effective and efficient management of assets
• Brand standards maintained across distribution network
• System stability and peace-of-mind

About the Organization

Pabst Brewing Co., founded in 1844, brews some of the most iconic brands in the world, such as Pabst Blue Ribbon, Schlitz, and regional favorites like Stroh's, Old Style, and Lone Star.

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