AAA Northern California, Nevada & Utah Success Story

California State Automobile Association Managing Their Media in the Cloud

AAA revs up their creative operations with OpenText Media Management On Demand

“It's extremely easy to download imagery, logos, and standards, and the best part is it is self-service, so it's really a winning proposition in so many ways.”

— Ian Esche, Brand Manager, AAA Northern California, Nevada & Utah

Challenge

• Provide a central repository that accommodates the storage and management of logos, imagery, brand standards, and other digital assets
• Reduce time and cost finding and re-using photos and imagery
• Better control over brand compliance and consistency

Solution

• OpenText Media Management On Demand

Value

With the implementation of Media Management On Demand, AAA Northern California, Nevada & Utah has eliminated their communication and collaboration challenges and the inconsistency among users. Consumers of marketing content, in terms of how they deploy those brand assets in the marketplace and the availability and the control of content from a rights management perspective, has been resolved with the OpenText solution.

Business benefits include:

• Secure, centralized, web-accessible assets
• Self-service model improves productivity and efficiency
• Digital asset management functionality for marketing and external agencies
• On demand solution requires little or no support from internal IT staff

About the Organization

Established in 1902, the American Automobile Association (AAA) offers a wide array of automotive and transportation manufacturing, travel, insurance, and financial services. AAA Northern California, Nevada & Utah serves more than four million members and is the second-largest member organization of the national AAA organization. For more information, visit www.csaa.com

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