Mercedes Success Story

Mercedes User Story

Mercedes-Benz USA uses Web Experience Management to maintain brand consistency across a highly complex series of interlocking sites – all on a single platform.

Challenge

When it comes to marketing prowess, Mercedes sets the pace – demonstrating what can be done when advanced technology is designed to support non-technical users. Mercedes knows that delivering brand and message consistency across such a highly complex series of sites would not be possible without an enterprise-scale foundation like WCM.

Solution

• OpenText Web Experience Management

Value

With more than 500 separate web sites within the Mercedes-Benz USA umbrella, including 350 dealer sites, Mercedes uses Web Content Management to maintain brand consistency across this highly complex series of interlocking sites – all on a single platform.

Over a million distinct, reusable content items, such as vehicle features and specs, parts and services information, and promotional offers, are stored in a single content management system and shared by more than one thousand contributors across many sites. The sites support digital media formats, including video, sound, and photography to engage visitors on multiple levels. Approval and workflow processes ensure consistent branding and messaging, supported by over one hundred non-technical content approvers.

About the Organization

Mercedes-Benz USA, a Daimler company, is responsible for the distribution and marketing of Mercedes-Benz and Maybach products in the United States. The company sold 225, 128 vehicles in the U.S. in 2008.

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