AkzoNobel Success Story

AkzoNobel Uses OpenText for an Image Bank for All Photography

OpenText Media Management solution enables global supplier of decorative paints to create a central repository to store, access, and share photography assets across all marketing departments.

“We have experienced significant cost savings since implementing OpenText’s Media Management solution. With the ability to centrally store and share all our photography globally rather than recreating these assets because people didn't have access to them, we save 500 pounds each time a photograph is re-used.”

— Liam Bulson, Global Consumer eMarketing Leader, Decorative Paints, AkzoNobel

Challenge

AkzoNobel had disparate silos of photography allocated around the organisation. With an increasing number of assets and users needing access to those assets, their overall cost of asset reproduction was too high. A new system was needed that would scale to handle twice the number of users and content.

Solution

• OpenText Media Management

Value

AkzoNobel has seen significant cost savings from the re-use of photography globally and has improved the quality of marketing materials, saving employee time and enabling fast responses to external customer requests. There are currently five colour collections that amount to around 16,000 assets uploaded and 1,800 users accessing those images.

About the Organization

Based in Amsterdam, AkzoNobel is the largest global supplier of paints, coatings, and specialty chemicals. With 60,000 employees based in more than 80 countries AkzoNobel is committed to excellence on an international level. When AkzoNobel acquired ICI in January 2008, it became the largest supplier of decorative paints and is home to some of the best known international and local brands in the business, including Dulux®, Glidden®, Sikkens®, Levis®, Flexa®, Sico®, Hammerite®, and Schönox®.

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