Campaign Management

Campaign management includes design, coordination, execution and monitoring of marketing campaigns like rate lock in programs.  Marketing professionals in the Utilities industry can create targeted, personalized campaigns across all communications channels, including direct sales, call centers, mail, email, fax and the Internet. They can easily design entire communications streams that include the ability to trigger events based on customer responses. They can also monitor campaign success at the program, product, customer and partner levels.

Campaign management involves managing marketing resources including budgets  resources, and time. They are made more effective through the timely sharing of the right information such as supporting collateral and performance data among team members, coordinated project management of campaigns, and the relationship management of external resources such as suppliers, partners and regulatory agencies. OpenText Enterprise Content Management (ECM) solutions for Campaign Management provide policies, technology and workflows that protect the brand and make these marketing-related activities more efficient.

OpenText’s ECM solutions for Campaign Management deliver this functionality with the following components:

• Software: Document Management

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.